Category: "Uncategorized"

A Love Letter To My Clients

July 21st, 2017 | no comments

Dear wonderful clients, we all have hobbies, and mine is amateur theatre. Earlier this month I auditioned for a role in Wicked, a well-known show about the witches of Oz, being staged by my local musical society later this year. The audition required me to sing two…

Why Schapelle Corby IS Newsworthy

May 30th, 2017 | no comments

I’ve been involved in a lively Facebook debate this week, started by a journalist colleague of mine who thanked the Gods that he’s never had to do a Schapelle Corby story. Tongue firmly planted in cheek, I replied that I did several – but that…

How To Talk Off-The-Record

May 18th, 2017 | no comments

This week I met the CEO of a large company that’s taking on a highly controversial project. Despite the potential for public backlash and reputational harm, this CEO has sound reasons for getting his company involved. Through speaking with him off-the-record, I was able to grasp…

Be Like The Donald. I’m Serious.

May 31st, 2016 | no comments

I want you to be like Donald Trump. I’m serious. Why? Because he practices linguistic austerity. ‘And that is?’ I hear you ask. Good question. It’s the practice of using short words instead of long ones. In this article published in Politico Magazine the author Jack…

How Georgie Dent Almost Quit

February 16th, 2016 | no comments

As Associate Editor at Mamamia, Australia’s largest independent women’s website, Georgie Dent is prepared to voice her opinions. What this now-seasoned commentator wasn’t prepared for, however, was the staggering amount of vitriol she received after her first big TV appearance, in September 2013. “I was…

Skype it Right

May 12th, 2015 | no comments

In a fast-paced media world with far more deadlines than journalists, Skype interviews are becoming increasingly common. They are a quick and convenient way for journos to get interviews done, without having to leave the office. Problem is, sometimes the results aren’t that pretty.  Bad…