Media Training & Strategy

When you talk to the media, the stakes are high. Get it right, and your key messages cut through, making you stand out for all the right reasons.

At Heard Communication we train our clients to capitalise on every media opportunity by understanding the interview process and taking better control over it. After all, a media interview is a strategic communication tool that you can use to your advantage, every time.

Based in Sydney, Heard Communication is part of Media Skills® an Australia-wide network of accredited media trainers. We use highly-regarded, proven tools and techniques in our workshops and one-on-one coaching sessions, underpinned by the latest adult learning principles.

Our clients get inside knowledge on how the media works and valuable practice in answering tough questions and delivering key messages through simulated interview experiences with working journalists.

Heard Communication works with corporates, government agencies, small businesses and not-for-profits. Whether it’s large or small group training, or individual coaching you’re after, we’ll train you to answer the media’s questions in newsworthy, quotable ways while still getting your message across.

Christine Heard

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How To Talk Off-The-Record

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This week I met the CEO of a large company that’s taking on a highly controversial project. Despite the potential for public backlash and reputational harm, this CEO has sound reasons for getting his company involved. Through speaking with him off-the-record, I was able to grasp…

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