Media Training & Strategy

When you talk to the media, the stakes are high. Get it right, and your key messages cut through, making you stand out for all the right reasons.

At Heard Communication we train our clients to capitalise on every media opportunity by understanding the interview process and taking better control over it. After all, a media interview is a strategic communication tool that you can use to your advantage, every time.

Based in Sydney, Heard Communication is part of Media Skills® an Australia-wide network of accredited media trainers. We use highly-regarded, proven tools and techniques in our workshops and one-on-one coaching sessions, underpinned by the latest adult learning principles.

Our clients get inside knowledge on how the media works and valuable practice in answering tough questions and delivering key messages through simulated interview experiences with working journalists.

Heard Communication works with corporates, government agencies, small businesses and not-for-profits. Whether it’s large or small group training, or individual coaching you’re after, we’ll train you to answer the media’s questions in newsworthy, quotable ways while still getting your message across.

Christine Heard

Latest from the blog

Be Like The Donald. I’m Serious.

Tuesday, May 31, 2016

I want you to be like Donald Trump. I’m serious. Why? Because he practices linguistic austerity. ‘And that is?’ I hear you ask. Good question. It’s the practice of using short words instead of long ones. In this article published in Politico Magazine the author Jack…

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Pitch Perfect – How To Sell Your Story

Monday, March 14, 2016

“Be fast, be reactive and be available – the lifespan of a story is hours, not days.” So said Chris Bendall, Series Producer on Network 10’s The Project, earlier this month at a #MeetTheMedia event hosted by Media Stable. I sat in the audience as…

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Handling tricky questions (without becoming a battle-axe)

Monday, February 22, 2016

Last week I encountered an actual, real-life battle-axe.  You know, one of those women the dictionary defines as  ‘formidable, aggressive and domineering’. It was in my child’s school hall.  Myself and dozens of other parents of Year 5 students had come to listen to local principals talk-up their high…

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How Georgie Dent Almost Quit

Tuesday, February 16, 2016

As Associate Editor at Mamamia, Australia’s largest independent women’s website, Georgie Dent is prepared to voice her opinions. What this now-seasoned commentator wasn’t prepared for, however, was the staggering amount of vitriol she received after her first big TV appearance, in September 2013. “I was…

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